PENGEMBANGAN PARIWISATA BERBASIS KOMUNITAS: STRATEGI KOMUNITAS FOODIES DALAM PENGEMBANGAN WISATA KULINER DI BALIKPAPAN

Tuatul Mahfud, Yogiana Mulyani, Ria Setyawati

Abstract


Penelitian ini bertujuan untuk menganalisis posisi strategis komunitas Balikpapan Foodies dalam pengembangan wisata kuliner di Balikpapan, dan merumuskan strategi komunitas Balikpapan Foodies dalam pengembangan wisata kuliner di Balikpapan. Metode yang digunakan dalam penelitian ini adalah metode QSPM (Quantitative Strategic Planning Matrix) yaitu sebuah metode untuk menentukan prioritas alternatif strategi yang diperoleh dari analisa SWOT (Stengths, Weaknesses, Opportunities dan Threats). Hasil penelitian menunjukkan bahwa posisi Balikpapan Foodies berada pada Kuadran II (grow and build) yaitu strategi pertumbuhan komunitas. Strategi tersebut bermakna bahwa untuk mengoptimalkan peran Balikpapan Foodies dalam pengembangan wisata kuliner di Balikpapan maka diperlukan penguatan anggota, kelembagaan, dan kreatifitas program komunitas dalam mengembangkan wisata kuliner di Balikpapan. Alternatif strategi untuk pengembangan wisata kuliner yang dilakukan oleh komunitas Balikpapan Foodies secara berturut-turut yaitu mengembangkan program promosi wisata kuliner lokal Balikpapan (6.899), mengedukasi pelaku usaha dalam promosi dan pengembangan produk kuliner (6.79), menjalin kerjasama dengan pelaku usaha kuliner dan dinas pariwisata lokal dalam membuat event wisata kuliner di Balikpapan (6.632), pengembangan blog Balikpapan Foodies (6.438), menyusun dan menjalankan fungsi organisasi Balikpapan Foodies (5.865), dan penguatan kelembagaan Balikpapan Foodies dengan program rutin anggota (5.567).


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