Potret Tentang Layanan Pendidikan Tinggi Di Malang Raya

Imam Hanafi, Suryadi Suryadi, Sukanto Sukanto, Andy Fefta Wijaya, Choirul Saleh

Abstract


This study aims to determine the perceptions of external and internal customers (lecturers, education staff) on the services received from educational institutions. This research is included in the type of descriptive research using qualitative methods. The research locations selected in this study were in three areas in Malang Raya. Conceptually, higher education services are good enough, but some field findings indicate that there are things that need to be improved. However, there are efforts to increase income from the education service sector. While education is an obligation of the State and the rights of citizens. Unfortunately, then there are donations for education from the community. The process, stages, methods, allocations and policies related to educational contributions from the community need to be considered for evaluation. The miscalculation between donations from the public and reported contributions needs to be taken into account. In addition to these problems, the rights of education service users have not been fully fulfilled by universities. This educational service is considered a failure by the community if the community feels they are still getting a different (i.e. lower) standard of service than the public service received by the community in other countries.

Abstrak

Penelitian ini bertujuan untuk mengetahui persepsi pelanggan eksternal dan internal (dosen, tenaga kependidikan) terhadap layanan yang diterima dari satuan lembaga Pendidikan. Penelitian ini termasuk dalam jenis penelitian diskriptif dengan menggunakan metode kualitatif. Lokasi penelitian yang dipilih dalam penelitian ini adalah di tiga daerah di Malang Raya. Secara konseptual, layanan perguruan tinggi sudah cukup baik akan tetapi beberapa temuan lapangan menunjukkan adanya hal-hal yang perlu ditingkatkan. Meskipun demikian, ada upaya meningkatkan pendapatan dari sektor layanan pendidikan. Sedangkan pendidikan adalah kewajiban Negara dan hak warga Negara.  Sayangnya, kemudian ada sumbangan untuk pendidikan dari masyarakat. Proses, tahapan, cara, peruntukan dan kebijakan terkait sumbangan pendidikan dari masyarakat perlu menjadi perhatian untuk evaluasi. Perhitungan yang tidak sesuai antara sumbangan dari masyarakat dengan sumbangan yang dilaporkan perlu menjadi perhatian.  Selain adanya permasalahan tersebut, hak pengguna layanan pendidikan belum sepenuhnya dipenuhi oleh perguruan tinggi. Layanan pendidikan  ini dinilai gagal oleh masyarakat jika masyarakat merasa masih memperoleh standar layanan yang berbeda (yaitu lebih rendah) daripada layanan publik yang diterima oleh masyarakat di Negara lainnya.


Keywords


pendidikan, layanan pendidikan, public, pendidikan tinggi

Full Text:

PDF

References


Asopa, J. P. (2015). A Study of Innovations in Higher Education Marketing for Admissions and Its Impact on Students’ Behavior. Trinity Journal of Management, IT & Media, 6(1), 36–41.

Aspers, P., & Corte, U. (2019). What is qualitative in qualitative research. Qualitative Sociology, 42(2), 139–160.

Bhardwaj, S. S. (2015). Service quality in Indian higher education: A comparative study of selected state owned and private universities. Indian Journal of Marketing, 45(4), 32–42.

Bradley, G. (2016). Benefit Realisation Management: A practical guide to achieving benefits through change. Routledge.

Dwiyanto, A. (2021). Mewujudkan good governance melalui pelayanan publik. UGM PRESS.

Hardiyansyah, H. (2018). Kualitas Pelayanan Publik: Konsep, Dimensi, Indikator dan Implementasinya. Gava Media.

Ikemba-Efughi, I., & Raj, R. (2020). Managerial behaviour and corporate social responsibilities of private education providers in Nigeria: a case of private primary education. Journal of Global Responsibility.

Kara, A. M., Tanui, E., & Kalai, J. M. (2016). Educational service quality and students’ satisfaction in public universities in Kenya.

Leonnard, L. (2018). The performance of SERVQUAL to measure service quality in private university. Journal on Efficiency and Responsibility in Education and Science, 11(1), 16–21.

Sinambela, L. P. (2010). Reformasi Pelayanan Publik; Teori, Kebijakan, dan Implementasi Cet. V, PT Bumi Aksara, Jakarta.

Sultan, P., & Wong, H. Y. (2012). Service quality in a higher education context: an integrated model. Asia Pacific Journal of Marketing and Logistics.




DOI: https://doi.org/10.32487/jshp.v6i1.1317

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Web
Analytics JSHP Visitor Stats

Jurnal Sosial Humaniora dan Pendidikan (JSHP) by Politeknik Negeri Balikpapan.