Perilaku Konsumen Berbelanja di Minimarket Gunung Mas Abadi Balikpapan

Nina Indriastuty, Sukimin Sukimin, Stepanus Deddy Deomedes

Abstract


Nowadays, consumers have several alternative places to shop to meet their needs, one of them is minimarket. Minimarket becomes consumer choice because product quality and price tend to be cheaper. In addition to the minimarket, marketers can know the needs and desires of consumers, as well as directly to know what the consumer complaints. Therefore, this study was conducted with the aim to know that culture, social, personality and psychological influence consumer decisions to shop at Minimarket Gunung Mas Abadi Balikpapan, either simultaneously or partially. The analytical tool used in this research is in the form of Multiple Regression Linear. The results showed that simultaneously culture, social, personality and psychological have the significant influence on consumer decision of shopping. While the part that has a dominant influence is culture compared to social, personality and psychological, it answers the fifth hypothesis in this study.


Keywords


cultural, social, personality; psychological; consumer decisions

Full Text:

PDF

References


Arikunto, S. (2006). Prosedur Penelitian Suatu Pendekatan Praktek (Revisi VI ed.). Jakarta: Rineka Cipta.

Asna. (2010). Analisis Perilaku Konsumen dalam Keputusan Pembelian Sepeda Motor pada Mahasiswa Se-Malang Raya. Modernisasi, Volume 6, Nomor 2, Juni 2010, 130-139.

Asnawi, & Masyhuri. (2009). Metodologi Riset Manajemen Pemasaran. Malang: UIN-Malang Press.

Hadi, S. (2004). Statistik. Jilid 2. Yogyakarta: Penerbit Andi.

Kaltim Post. (2016, September 15). Minimarket Sulit Berkembang. Retrieved from Kaltim Post: http://kaltim.prokal.co/news/278263-minimarket-lokal-sulit-berkembang-ini-sebabnya.html

Pratiwi, K. I., & Mandala, K. (2015). Pengaruh Faktor Budaya, Sosial, Pribadi, Psikologis, Bauran Pemasaran Terhadap Keputusan Pembelian Kebaya Bordir pada Jegeg Ayu Boutique di Kuta. E-Jurnal Manajemen Unud, Vol. 4, No. 11, 2015: 3619-3645. ISSN: 2302-8912, 3619-3645.

Setiadi, N. J. (2008). Perilaku Konsumen. Jakarta: Penerbit Kencana Prenada Media Group.

Sugiyono. (2004). Statistik untuk Penelitian. Cetakan Keenam. Bandung: Penerbit Alfabeta.

Sunjoyo, Setiawan, R., Carolina, V., & Kurniawan, A. (2013). Aplikasi SPSS untuk Smart Riset (Program IBM SPSS 21.0). Bandung: Penerbit Alfabeta.

Supriyono, & Iskandar, D. (2015). Pengaruh Faktor Budaya, Sosial, Individu, dan Psikologis Terhadap Keputusan Konsumen Membeli di Indomaret. Kelola Vol. 2 No.3 Edisi September 2015. ISSN: 2337-5965, 43-60.

Swastha, B., & Handoko, H. (2012). Manajemen Pemasaran: Analisa Perilaku Konsumen. Cetakan Kedua. Edisi Pertama. Yogyakarta: Penerbit Liberty.




DOI: https://doi.org/10.32487/jshp.v2i2.502

Refbacks

  • There are currently no refbacks.


Web
Analytics JSHP Visitor Stats

 Creative Commons License

JSHP is licensed under a Creative Commons Attribution 4.0 International License.