Strategi Usaha Biro Perjalanan Wisata Sumatera Barat dalam Menghadapi Krisis Pandemi Covid-19

Authors

  • Rini Eka Sari Politeknik Negeri Padang
  • Novi Yanita Politeknik Negeri Padang
  • Sepri Neswardi Politeknik Negeri Padang

DOI:

https://doi.org/10.32487/jshp.v5i1.945

Keywords:

, strategies, business, tour operator, West Sumatera, COVID-19 pandemic

Abstract

The study is aimed to formulate the stategies of West Sumatera’s Tour Operator in facing the COVID-19 Pandemic crisis. The limitation of mobilization in travelling to break the chain of the spreading of COVID-19 Pandemic, has paralyzed the Tour operator business in all regions including in West Sumatera. The strategies are formulated using SWOT analysis (Strength, Weakness, Opportunity, Thread), by minimizing the weakness and thread and maximizing the strength and opportunity. Research data collection is conducted through in depth interview with some tour operator business stakeholders in West Sumatera, using purposive sampling method. Then, the data is analyzed descriptively, by noticing the strength, weakness, opportunity and thread factors of tour operator business in West Sumatera to formulate the strategies in facing the COVID-19 Pandemic crisis. The result reveals that there are several strategies conducted by tour operators in West Sumatera in the stage of short-term strategies, medium term strategies and long-term strategies to sustain the business.

Keywords: strategies, business,tour operator, West Sumatera, COVID-19 pandemic

Abstrak

Penelitian ini bertujuan untuk merumuskan strategi usaha Biro Perjalanan Wisata (BPW) di Sumatera Barat dalam menghadapi krisis Pandemi COVID-19. Terhentinya mobilisasi dalam melakukan perjalanan wisata untuk memutus mata rantai penyebaran Pandemi COVID-19 telah melumpuhkan usaha BPW diseluruh daerah tak terkecuali di Sumatera Barat. Strategi dirumuskan dengan menggunakan analisis SWOT (Strength, Weakness, Opportunity, Thread), dengan memperkecil kelemahan dan ancaman serta memperbesar kekuatan dan peluang yang ada. Pengumpulan data penelitian dilakukan melalui wawancara dengan beberapa stakeholder pelaku usaha BPW di Sumatera Barat dengan menggunakan metode purposive sampling. Selanjutnya data yang terkumpul dianalisis secara deskriptif, dengan memperhatikan faktor kekuatan, kelemahan, peluang dan ancaman yang dimiliki oleh BPW di Sumatera Barat untuk merumuskan strategi dalam menghadapi krisis Pandemi COVID-19. Hasil penelitian menunjukkan bahwa terdapat beberapa strategi yang bisa dilakukan oleh usaha BPW Sumatera Barat yaitu strategi jangka pendek, jangka meneangah dan jangka panjang demi keberlangsungan usahanya.

Kata Kunci: Strategi, usaha, Biro Perjalanan Wisata, Sumatera Barat, Pandemi COVID-19

Author Biographies

  • Rini Eka Sari, Politeknik Negeri Padang
    Program Studi Usaha Perjalanan Wisata
  • Novi Yanita, Politeknik Negeri Padang
    Program Studi Usaha Perjalanan Wisata
  • Sepri Neswardi, Politeknik Negeri Padang
    Program Studi Usaha Perjalanan Wisata

References

Handerson, C. Joan. (2007). Tourism Crisis : Causes, Consequences and Management. Elsevier : UK

Iriantara, Yosal. (2004). Manajemen Strategis Public Relations. Jakarta: Ghalia Indonesia.

Kasali, Rhenald. (1994). Manajemen Public Relations: Konsep Dan Aplikasinya di Indonesia. Jakarta: Pustaka Utama Grafiti.

Prayudi. (2008). Manajemen Isu - Pendekatan Public Relations. Yogyakarta: Pustaka Adipura.

Rangkuti, Freddy. (2015). Analisis SWOT : Teknik Membedah Kasus Bisnis. Jakarta : Gramedia Pustaka Utama

Revindo, Mohamad D, dkk. (2020). Briefing Note : Dampak Pandemi Covid-19 terhadap Pariwisata Indonesia: Tantangan, Outlook dan Respon Kebijakan Lembaga Penyelidikan Ekonomi dan Masyarakat, Fakultas Ekonomi dan Bisnis, Universitas Indonesia

Downloads

Published

2020-12-31

Issue

Vol. 5 No. 1 (2021): JSHP (JURNAL SOSIAL HUMANIORA DAN PENDIDIKAN)

Section

Articles

License

Authors who publish with this journal agree to the following terms:
  1. Authors retain copyright and grant the Journal of JSHP right of first publication with the work simultaneously licensed under Creative Commons Attribution License (CC BY-SA 4.0) that allows others to scopy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).